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John Cini’s Story In “Your First Year in Network Marketing” | Antipaper's Digital Tsunami
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John Cini’s Story In “Your First Year in Network Marketing”

Your First Year in Network Marketing
By Mark Yarnell
Prima Publishing, 1998
(Available on Amazon.com and all over the internet)

Chapter 3, Dodging the Depression Torpedo
Pages 75-77

John Cini from Annandale, Virginia, had an extremely short stint in corporate America that ended at age 23. After two years of college, two years in the Army, and two more years as a computer geek, I discovered I’d never make a fortune working for somebody else.  In the last j.o.b. (journey of the broke) I’ll ever have, I was running the computers for a car dealership, putting in seventy to eighty-hour weeks for $2,000 a month.  I’m no genius, but it didn’t take me long to figure out I was worth a lot more than $6 an hour.”  John wanted his own franchise, but had no capital.  He called every ad in several papers, and after looking at many networking companies, found the right company for him.  “What was the biggest appeal? The successful people who were making millions in the business were mentors I wanted to emulate.  And they were willing to teach me everything they knew!  Here was a group of people with integrity, and a company with products that were going to grab significant market share.

But the problem was that during that first year, I was terrified to talk to anyone about the business.  I was shy, lacking confidence in myself, hoping, but not knowing, if this business would work, and feeling extremely inadequate about being so young, inexperienced, and without money.  But my sponsor, Barbara Groff-Feldman, believed in me, called me every morning to encourage me to get on the phone and start sharing with others the incredible information I had. Somehow I managed to contact about 100 people in my first few months.  Most laughed at me. I actually only sponsored one of those 100, and she quit a week later.  After six months, I had only made about $1,500 total.

But an interesting evolution had taken place right in front of me:  I had observed Barbara’s sponsor go from $4,000 a month when I met her, to over $20,000 a month in that same six-month time span.  She was a 26-year-old single mother, Lisa Fairbanks, with a journalism degree and a great attitude, who in 22 months went from start-up to over $60,000 a month.  That made her a legend in our company.  And I was fortunate enough to witness everything she did first hand to make that money.  You know what I learned?  She didn’t do anything I couldn’t do.  She just worked really hard and had complete confidence in the company, the products, and her ability to make millions.  So even though I was very ineffective and had almost zero income, my belief level began to explode.  That’s when my business changed forever:  when I believed I could duplicate the success of my mentors.

In the next year, my income went from a little over $1,100 a month to almost $10,000 a month.  And today, nobody believes the story of how I began:  shy, broke, and ready to quit.  But it doesn’t matter.  Just remember three magic words:  ‘Keep watching winners!’

In the next year, my income went from a little over $1,100 a month to almost $10,000 a month.  And today, nobody believes the story of how I began:  shy, broke, and ready to quit.  But it doesn’t matter.  Just remember three magic words:  ‘Keep watching winners!’  Today we’ve helped so many people quit their jobs and go through the same tremendous personal growth.  It would have been so easy to quit network marketing, walk away, and say, ‘Those deals don’t work.’  But I have an attitude in my head that I love:  when everybody else gives up, that’s when I really go to work.  And I had great role models to help me maintain my positive focus.

Looking back, the sacrifices I made in the beginning were tiny compared to the return on my investment.  Besides, how else can someone start a business that’s profitable in a year or two, with little or no debt, and then consistently make a six-figure income working from home!  At age 20, I spent about $1,000 getting a real estate license that I never used.  So risking $1,000 on my company was hardly a gamble.  I look back at where I’d be if I could have found the capital to purchase that pizza franchise seven years ago.  I might just now be finishing paying off my loan, having lived at the store 24 hours a day, and I’d weigh 350 pounds from eating pepperoni pizza all day, with no time for exercise.  Instead, I travel the world, have peace of mind and zero headaches, and I can be a Professional Dad for the rest of my life.

At a young age, John has made it to the top of his company – all because he found an abundance of belief instead of the abundance of investment funds that he thought he needed to make his life work.  Negative beliefs about ourselves are the only barriers to our success.  There’s an important lesson to be learned from John:  instead of yielding to depression, simply observe other successful people and recognize that if they can do it, so can you!  Keep watching winners and believe in yourself!

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