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Top100

The 2012 TOP 100
Direct Sales Companies

With Revenues Listed For 2009-2012

The list below, courtesy of DirectSellingNews.com, gives us lots of examples of successful, powerhouse companies in the direct sales and network marketing industry.  It also demonstrates how rare it is to reach one billion dollars in revenue!

Since the majority of the companies are not publicly-traded, the revenue estimates below are not necessarily 100% accurate, but great thing about them is they give us an idea of where the companies are. I recommend reading the DSN story about this list.  Revenue numbers below for years prior to 2012 are from the DSN 2012 list, DSN 2011 list, DSN 2010 list, DSN 2009 list, and BusinessForHome.org’s 2010 list.

Because this list is so important in helping maintain the accuracy of claims in the industry, I give this list its own page and update it as new info arrives.  The annual list for the prior year is usually published around May.  Note that the revenue of publicly-traded companies listed below are easily verified in their publicly filed documents.  The DSN’s site says,

“In an effort to support transparency and verify authenticity, DSN implemented a new standard for the 2011 ranking, which we continued this year:  the Revenue Certification Form (RCF).  In addition to an updated profile, each company was asked to submit an RCF signed by the CEO and CFO or designated agent.”

Key:
Public“=Publicly Traded (Yes or No); “2009“=Annual Revenue for 2009, etc.
Revenue amounts are millions except for numbers with a B ($11.3B), which are billions.
DNP = Did not provide data for that year.

Rank Company Year Origin Public 2009 2010 2011 2012
1 Amway (Alticor) 1959 USA No $8.4B $9.2B $10.9B $11.3B
2 Avon Products, Inc. 1886 USA Yes $10.3B $10.9B $11.3B $10.7B
3 Herbalife Ltd. 1980 USA Yes $2.3B $2.7B $3.5B $4.1B
4 Vorwerk Co. (Jafra) 1883 GER Yes $3.6B $2.9B $3.0B $3.3B
5 Natura Cosmeticos 1969 BRZ Yes $2.4B $3.0B $2.8B $3.2B
6 Mary Kay, Inc. 1963 USA No $2.5B $2.5B $2.9B $3.1B
7 Tupperware Brands 1946 USA Yes $2.1B $2.3B $2.6B $2.6B
8 Nu Skin Enterprises 1984 USA Yes $1.3B $1.5B $1.7B $2.2B
9 Oriflame Cosmetics 1967 SWE Yes $1.8B $2.2B $2.1B $2.0B
10 Belcorp Ltd. 1968 PER No $1.0B $1.3B $1.6B $1.9B
11 Primerica Financial 1977 USA Yes $2.2B $1.3B $1.1B $1.2B
11 Pola 1929 JPN No $1.0B $1.0B DNP $1.2B
13 Miki Corp. 1964 JPN Yes $969 $987 DNP $1.1B
14 Ambit Energy 2006 USA No $324 $415 $664 $930
15 Telecom Plus 1998 UK Yes $395 $600 $731 $892
16 Ignite, Inc. 2004 USA No $845 $902 $861 $840
17 Yanbal Int’l 1967 PER No $490 $600 $720 $815
18 Thirty-One Gifts LLC 2003 USA No $25 $100 $482 $718
19 Shaklee Corp. 1956 USA No $500 $500 $515 $650
20 USANA Health Sciences 1992 USA Yes $437 $517 $582 $649
21 ViSalus (Blyth) 2005 USA Yes $13 $33 $231 $624
22 ACN, Inc. 1993 USA No $553 $553 $550 $582
23 Scentsy 2004 USA No $178 $382 $537 $560
24 Hermes 1942 BRZ No $ $ $ $550
25 WIV Wein Int’l 1960 GER No $535 $385 $365 $539
26 Amore Pacifice 1945 SKO No $475 $539 $600 $520
27 Market America 1992 USA No $284 $416 $462 $505
28 Pampered Chef 1980 USA No $500 $500 $500 $500
29 For Days Co. Ltd. 1997 JPN No $344 $350 $400 $445
30 Southwestern 1855 USA No $90 $337 $353 $427
31 PartyLite (Blyth) 1973 USA Yes $621 $545 $500 $425
32 K.K. Assuran 1994 JPN No $375 $333 $370 $378
33 Arbonne 1980 USA No $370 $387 $353 $377
34 Nature’s Sunshine 1972 USA Yes $343 $349 $368 $368
35 LG Household & Health 1947 SKO No $520 $532 DNP $350
36 Isagenix 2002 USA No $245 $256 $262 $334
37 Faberlic 1997 RUS No $236 $236 $200 $330
38 Neways 1987 USA No $400 $250 $349 $326
39 Noevir 1964 JPN Yes $614 $345 $345 $326
40 Menard Japan Cosmetics 1959 JPN No $ $ $434 $319
41 Eureka Forbes Ltd. 1982 IND No $272 $300 $313 $318
42 LR Health & Beauty 1985 GER No $295 $307 $320 $313
43 Team National 1997 USA No $181 $210 $230 $301
44 Longrich (Jiangsu Long.) 1985 CHI No $ $ $167 $287
45 4Life Research 1998 USA No $150 $200 $250 $268
46 Charle Corporation 1993 JPN Yes $200 $240 $288 $258
47 Advocare Int’l 1993 USA No $65 $89 $138 $255
48 PM International 1993 GER No $133 $217 $232 $249
49 Ann Summers 1981 UK No $ $ $ $235
50 Naturally Plus 1999 JPN No $275 $275 DNP $233
51 Beachbody 1998 USA No $ $ $ $218
52 Take Shape (Medifast) 1980 USA No $100 $160 $185 $216
53 JapanLife Co. Ltd 1975 JPN No $148 $144 $215 $215
54 K par K 1993 FRA No $ $ $ $214
55 Family Heritage Life 1989 USA No $152 $152 $ $202
56 CUTCO 1949 USA No $200 $200 DNP $200
56 Huis Clos 1990 FRA No $ $ $ $200
56 It Works! Global 2001 USA No $ $27 $46 $200
59 BearCere’Ju Co. Ltd. 1992 JPN No $157 $160 $198 $192
60 Hillarys Blinds 1971 UK Yes $ $ $ $189
61 LifeVantage Corp. 2003 USA Yes $4 $11 $70 $187
62 Koyosha 1975 JPN No $292 $240 DNP $186
63 Viridian Energy 2009 USA No $10 $50 $205 $182
64 Mannatech, Inc. 1994 USA Yes $290 $228 $201 $173
65 Elken 1995 MAL No $ $ $ $172
66 GNLD (Diamite) 1958 USA No $175 $175 $165 $170
66 Organo Gold Int’l 2008 USA No $20 $40 $94 $170
68 Enagic USA, Inc. (Kangen) 2003 JPN No $200 $129 $147 $165
68 North American Power 2009 USA No $ $ $124 $165
70 Lux International 1901 SWI No $231 $234 DNP $163
71 Hy Cite Enterprises, LLC 1959 USA No $ $ $ $159
73 Princess House, Inc. 1963 USA No $150 $94 $102 $148
74 Zhulian Marketing 1989 MAL No $ $ $ $145
75 Sportron 1992 USA No $147 $148 $139 $143
75 WorldVentures 2005 USA No $90 $90 $91 $143
77 Nikken Global Inc. 1975 USA No $212 $210 $149 $133
78 Jeunesse Global 2009 USA No $ $ $65 $126
79 Univera 1976 SKO No $130 $164 $138 $121
80 TriVita 1999 USA No $ $80 $102 $120
81 Vemma Nutrition Co. 2004 USA No $77 $92 $90 $117
82 Zija International 2005 USA No $ $ $ $110
83 Rodan+Fields 2007 USA No $ $ $ $108
84 5LINX Enterprises, Inc. 2001 USA No $80 $85 $81 $104
85 Momentis 2010 USA No $ $ $ $103
86 Longaberger Co. 1973 USA No $200 $200 DNP $100
86 Nerium International 2011 USA No $100
88 Akasuka ? JPN No $ $ $ $98
89 Creative Memories 1987 USA No $100 $113 $100 $97
90 Tastefully Simple Inc. 1995 USA No $130 $125 $110 $96
91 Ion Cosmetics 1977 JPN No $ $ $ $93
92 Vision Int’l People Group 1996 CYP No $ $ $ $95
93 Chandeal Co. Ltd. 1990 JPN No $113 $138 $ $86
94 Nefful 1973 JPN No $50 $50 $ $79
95 Kleeneze, Ltd. 1923 UK No $109 $102 $86 $76
96 Youngevity 1997 USA Yes $ $ DNP $75
97 The Maira Co. Ltd. 1991 JPN No $140 $96 $108 $72
97 Supreme Products ? JPN No $ $ $ $72
99 Nature Care ? JPN No $ $ $ $71
100 Reliv International 1988 USA Yes $85 $80 $74 $69

NOTE: The DSN initial ranking included a company at No. 72 that requested withdrawal from the list at the time of the Global 100 announcement on April 3, 2013.


Non-Reporting Companies
The companies below did not provide the requested RCF (explained above), so there’s no telling how accurate the numbers are below, and therefore don’t qualify for the list above.  The DSN expects about 40 of them to have annual revenue in excess of $100 million.  The ranking here is in order of highest last reported revenue, since all of these companies are privately held and aren’t sharing updated numbers.

Rank Company Year Origin Public 2009 2010 2011 2012
1 Forever Living Products 1978 USA No $1.7B $1.7B $ $
2 Melaleuca Inc. 1985 USA No $879 $750 $ $1.1B
3 Monavie 2005 USA No $785 $600 $ $
4 Omnilife 1992 MEX No $750 $750 $ $
5 Tiens/Tianshi 1990 CHI No $275 $500 $ $
6 Legal Shield, Inc. (PPL) 1972 USA No $458 $454 $ $
7 Cosway 1979 MAL Yes $225 $298 $433 $
8 Tahitian Noni Int’l Inc. 1994 USA No $450 $420 $ $
9 Sunrider 1982 USA No $462 $300 $ $
10 Aerus (Electrolux) 1924 USA No $300 $300 $ $
11 XanGo, LLC 2002 USA No $250 $285 $ $
12 JoyLife CHI No $245 $245 $ $
13 Four Leaf Co. /Forifu 2003 JPN No $226 $226 $ $
14 Erina 1970 JPN No $300 $216 $ $
15 Diana Co. Ltd. 1986 JPN No $214 $204 $ $
16 Stampin’ Up! 1988 USA No $200 $200 $ $
17 Gifferine Skyline Unity 1996 THAI No $137 $137 $169 $
18 Expert Alliance 1996 JPN No $162 $162 $ $
19 Lyoness 2003 AUS No $100 $160 $ $
20 Summit Int 1985 JPN No $160 $160 $ $
21 Jewels by Park Lane 1955 USA No $150 $150 $ $
22 Grace Aiko 2003 JPN No $142 $142 $ $
23 Deesse 1971 SWI No $100 $130 $ $
24 Arsoa Honsha 1998 JPN No $131 $111 $125 $
25 Ardyss 1991 USA No $122 $122 $ $
26 Keller Williams Realty 1983 USA No $108 $120 $ $
27 Vie at home 1997 UK No $120 $120 $ $
28 Fortune Hi Tech Mktg 2001 USA No $120 $82 $110 $
29 Stella and Dot 2003 USA No $33 $104 $ $
30 Unicity 2001 USA No $100 $100 $ $
31 Premier Designs 1985 USA No $200 $100 $ $
32 Kirby 1914 USA No $125 $100 $ $
33 lia sophia 1972 USA No $100 $100 $ $
34 AmeriPlan USA 1992 USA No $100 $100 $ $
35 NSA Juice Plus 1970 USA No $100 $100 $ $
36 Synergy worldwide 1993 USA No $100 $100 $ $
37 The Fuller Brush Co. 1906 USA No $100 $100 $ $
38 Southern Living 2001 USA No $90 $90 $ $
39 Euphony 1998 UK No $80 $85 $ $
40 Entertaining at Home 2006 USA No $80 $80 $ $
41 FreeLife Int’l 1995 USA No $100 $80 $ $
42 Agel 2005 USA No $175 $80 $ $
43 World Financial Group 2001 USA Yes $ $80 $ $
44 Regal Ware 1911 USA No $80 $80 $ $
45 Passion Parties 1994 USA No $ $80 $ $
46 Pure Romance 1993 USA No $ $80 $ $
47 DXN Group 1993 MAL Yes $83 $78 $ $
48 Betterware 1928 USA No $75 $75 $ $
49 BHIP Global 2007 USA No $35 $46 $74 $
50 Xocai 2005 USA No $60 $68 $ $
51 Captain Tortue Grp 1993 FRA No $67 $67 $ $
52 Zepter Int RUS No $67 $67 $ $
53 Wellstar Int. 2004 GER No $60 $60 $ $
54 New Image Int. 1984 NZ Yes $100 $58 $ $
55 Energetix 2002 GER No $55 $55 $ $
56 Lightyear Wireless 2003 USA Yes $55 $52 $ $
57 GBG 1996 USA No $50 $50 $ $
58 SkyQuestCom SING No $50 $50 $ $
59 SwissJust SWI No $50 $50 $ $
60 Traverus 2005 USA No $50 $50 $ $
61 Waiora 2005 USA No $50 $50 $ $
62 Max Int’l 2007 USA No $35 $45 $ $
63 Send Out Cards 2004 USA No $40 $45 $ $
64 Sisel 2006 USA No $45 $45 $ $
65 Talk Fusion 2007 USA No $19 $45 $ $
66 Tiens Biotech Group 1998 CHI Yes $62 $41 $ $
67 Immunotec Inc. CAN Yes $45 $40 $ $
68 The Trump Network 2009 USA No $8 $40 $ $
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