Nature’s Pearl is so excited to announce our newest members to the team, the band BIG MOUNTAIN! Check out this awesome jingle they wrote just for us:
“BIG MOUNTAIN became one of the top-selling Reggae bands worldwide, selling millions of singles and albums. The band appeared at both the 1994 and 1995 Reggae Sunsplash festivals in Jamaica. … Lead singer Joaquin McWhinney ‘Quino’ always had a desire to be a high school teacher to help student learn how to achieve realistic goals and careers, so he started to teach at Olympian High School which received the highest test scores on their CAHSEE exams.” (Source: http://en.wikipedia.org/wiki/Big_Mountain_%28band%29)
Verify this on the Nature’s Pearl company YouTube channel. While you’re there, I recommend subscribing to that channel.
How 10 Enrollments Turns Into 10,000 Enrollments!
People ask me all the time how someone can possibly get tens of thousands of reps in a network without contacting tens (or hundreds) of thousands of prospects. I admit it does seem illogical at first. But here’s why I’m super-busy with just a small number (a few hundred) of my own warm contacts.
0 = Number of enrollments under me
If I have 1000 contacts personally, maybe only 20% of them are actively looking for a side income or a new business:
- 1000 x 0.20 = 200.
- If I then prospect 200 people effectively, quickly, urgently, out of those 200, what’s a fair number to expect to enroll?
- If you’ve got a great product AND you convey your excitement about it, then 10% or 20% isn’t unrealistic.
- But let’s say you only get 5%: 200 x 0.05 = 10.
10 = Now I’ve got 10 frontliners (on my first level) enrolled
Here’s where the math gets fun and easy:
- My new 10 also know 1000 prospects each: 10 x 1000 = 10,000. That’s 10,000 prospects, not enrollments, of course.
- Using the same math above, maybe only 20% of them are actively looking for a side income or a new business: 10,000 x 0.20 = 2000.
- If I then prospect 2000 people effectively, quickly, urgently, out of those 2000, what’s a fair number to expect to enroll?
- If you’ve got a great product AND you convey your excitement about it, then 10% or 20% isn’t unrealistic.
- But let’s say you only get 5%: 2000 x 0.05 = 100.
100 = There are 100 under my 10 …
We’re just sheer duplicating now:
- I’ve got 100 enrolled, and those 100 also know 1000 prospects each. 100 x 1000 = 100,000. (That’s 100,000 prospects, not enrollments, of course.)
- Using the same math above, maybe only 20% of them are actively looking for a side income or a new business: 100,000 x 0.20 = 20,000.
- If I then prospect 20,000 people effectively, quickly, urgently, out of those 20,000, what’s a fair number to expect to enroll?
- If you’ve got a great product AND you convey your excitement about it, then 10% or 20% isn’t unrealistic.
- But let’s say you only get 5%: 20,000 x 0.05 = 1000.
1,000 = My 100 got 10 each …
At this point, you don’t even have to duplicate – just show people your revenue (and they can figure out the resulting income from that), and you know the 1000 will go get 10 each:
- 1000 x 10 = 10,000!
10,000 = The 1000 got 10 each!
It all starts with you getting 10. And that starts with you getting 1. And that starts with you dialing the fone.
This isn’t rocket science, but it is counter-intuitive, and it does require hard work. It’s simple, but it requires effort. Anything worthwhile takes effort!
Tell me again why I need to run ads or do crazy online marketing? 🙂 Yes, it’s smart to do those things AFTER you’ve talked to your warm market, but if you can’t get people you know to join you in a business, how are you going to get strangers?
In 2012, Nature’s Pearl Distributors Orpha & Stuart Yoder enrolled 20 that grew to 1100. Yes, in one year. And those 1100 people produced over $250,000 per month in GV (Group Volume, our term for revenue), taking them in 2013 to the Black Pearl rank (the second-highest NP rank). The growth I described here isn’t just theory, it’s happening for many people.
Today has already been incredible: besides getting a call this morning from Lou Abbott that he posted our co. profile on his site, this morning Dr. Bier enrolled another Dr., and Joe Blanton enrolled another veteran networker! Our GV is already WAY past where it was 4 days into May.
NP APP COLOSSUS!
I now have 750 names in my NP App database who’ve received the 2-min. video email from me via the app! I’ll be dumping thousands more names into it over the next few weeks. As people watch the video and I get an alert telling me they did so, it’ll become even more exciting. Our app is a total game changer. It’s effortless, high-tech, new, and super-intriguing! If you need directions on accessing the new email msg, they’re below: I posted them 3 days ago, Sat., June 1.
Congrats to our own Marie Sfyras, who finished in second place last week with 59 click-throughs from her app contacts! She nearly won the prize without even knowing there was a contest: the top rep had 77. (The rep with the highest number each week gets about $200 worth of gifts.) Marie is in the Toronto area, outside of Niagara Falls, and is always working in her own salon & restaurant businesses, and yet still found time to blast out a hundred emails via the app! Quick & easy!
NP ALEXA RANKING MARCH
The Nature’s Pearl world is definitely growing. If you haven’t checked lately, our Alexa number (our website ranking) has continued its dramatic march, from 620K at the beginning of March, down to under 415K (the lower the number, the better, like golf – Google is #1, Facebook is #2, etc. – see the top sites here). That’s a 200% improvement in 3 months. What that means is a LOT more people are going to our site now, compared to 3 months ago.
WHAT’S YOUR GOAL FOR JUNE?
Have you set your goals for the month of June? Why will June be different than May? I’ve only had a couple people send me their goals. 🙁 It’s June 4th, people – let’s go! At least take 20 seconds to text me what rank you’re shooting for this month! Better than that, get an aggressive POA (Plan of Action) in place and blitz a few hundred contacts over the next few weeks.
CORP. TOURS & EVENTS
NP Corporate decided to not have formal Corp. Tour events this summer (June, July, Aug.), and instead promote a regional tour of just a few cities. Anyone who wants to tour the company should still do it (not wait until the next tour in Sep.)! If you want to go there, let me know in advance and I’ll make arrangements for you to meet with NP President Brock Agee and some of the other top corp. people, and get you a tour of the co. and manufacturing facility.
I’ve been doing a regular weekly webcast for years. One of the key ingredients in creating growth is guests seeing a big number of attendees. We have to have a lot more names in attendance before we can display the list. Please commit to getting on the webcast EVERY Wed. at 9pm Eastern (6pm Pacific).
Hope you’re getting a big piece of the muscadine pie!
NATURE’S PEARL NOW PROFILED ON MLM-THEWHOLETRUTH.COM!
Last month I got us listed on BusinessForHome.org, and this month (today) I got us on http://www.mlm-thewholetruth.com. Lou Abbott, creator of mlm-thewholetruth.com, has put together a great MLM resource site. He’s here in VA, south of me, in Richmond.
The more places we’re listed, the more credible we are. This is just the beginning. As we grow, we’ll get more media attention because of the clinical studies that are so earth-shakingly rare in the nutrition industry (because the clinicals are done on our PRODUCT, not on our ingredients). And the more press we get, the more veteran networkers will realize this is a great place to build a network over the next 20 years! 🙂
And soon, Corp. will do some press releases and draw even more attention and name recognition to NP. This is all part of the march to “household name” status!
Nutrition Companies Surviving or Thriving In Direct Sales?
This month, June, the DSN released their full issue dedicated to the Top100 Direct Sales Companies. I’ve got the “Top100” on this site, but it’s the only one (that I could find) with the last four years’ revenue numbers compiled, 2009-2012.
Some great quotes and highlights from the first story:
- “Of the 7 billion people on the planet, a little over 1 percent are direct sellers. Just 1 percent. At first, that doesn’t sound like much. However, 1 percent actually equals over 91.5 million people worldwide who have embraced the entrepreneurial spirit by choosing to become small-business owners.“
- “Seventeen companies with less than 10 years in the business made their way into the DSN Global 100 list for 2012, accounting for $5.3 billion of the $72 billion the listed companies achieved in 2012. Six of those 17 companies are less than 5 years old, proving that economic uncertainty cannot keep the entrepreneurial spirit down.“
- “Nearly four-fifths of the DSN Global 100 data is derived from privately held companies.”
There are all kinds of good stories in the June DSN issue – I pulled some interesting stats about the nutrition/wellness companies from it. This is more evidence of the potential of the nutrition market in direct sales:
- 3 of the top 10, #1 Amway & #3 Herbalife & #8 Nu Skin, get well over 50% of their revenue from nutrition/wellness products.
- Probably 2 or 3 of the other 7 (6 of the top 10 are cosmetics, and Tupperware is the other) get a huge amount of their revenue from nutrition.
- Avon & Mary Kay don’t do nutrition, but not sure about the percentages for Vorwerk, Oriflame, and Belcorp (all located outside of the USA).
- 25 of the next 50, and more than half of the top 100, derive the majority of their revenue from nutrition/wellness products.
In that first story, the graph halfway down the page shows the fastest growing direct sales companies: the top 4 are nutrition companies! The 5th is coffee. Here’s the list:
- ViSalus: 170.1%
- LifeVantage: 167.1%
- Jeunesse Global: 93.8%
- AdvoCare: 84.8%
- Organo Gold: 80.9%
- Faberlic: 65.0%
- WorldVentures: 57.1%
- Thirty-One Gifts: 49.0%
- WIV Wein: 47.7%
- Princess House: 45.1%
So anyone who says “People are tired of nutrition/wellness companies” or “No one’s going to do autoship anymore,” blah, blah, blah, are spitting in the hurricane wind of facts stating otherwise, both historically and currently.
The other wild card to consider is the average per-person income generated by different companies: the highest incomes are far and away from nutrition and personal care companies, NOT from tech companies. That’s easily verified by looking at the top earners on the BusinessForHome.org list (subscription required). It’s also obvious when a company is competing in a commodity market, where price is the key factor, not product quality or uniqueness. An electricity or wireless bill produces a high revenue figure, but a small percentage of that is paid back to the rep force.
BLOCKBUSTER APP UPGRADE!
Around noon today, on our NP App, John Preski uploaded “Message Option #3,” which is the script we have in our training (http://antipaper.net/np-training/inviting/). This allows us to send an initial invite msg of exactly how we want to introduce NP to our prospects, with the 2-minute Fox-TV news clip.
Here are the specific directions to use this in your computer app: after you launch the app, click the “Members” tab, then click the green “Add Prospect” button at the top-right, then scroll down to “Message Option #3” and click the green “Select” button to the right of it, which then takes you to the page where you enter your contacts – here you can enter individual names one-by-one or you can upload large numbers of contacts from places where you store contacts (Gmail, Outlook, Yahoo, Hotmail). From there, the process is explained on the app. It’s very user-friendly, but if you have any challenges, call me.
BTW, the Android app doesn’t work the same way the computer app does (yet) – meaning, when you go to send an initial msg to a prospect, the fone app defaults to sending Msg #1, which is NOT the way I recommend introducing the business to people. I strongly suggest using “Message Option #3.” So use the app over your computer (whether it’s a PC, Mac, or iPad) for now, which you have to do anyway if you want to upload mass numbers of names by uploading a contacts file.
And what do you do after mass blasting a huge number of contacts? Hit the fone! Call as many people as you can, and leave a msg if you don’t get them live. Personal contact greatly increases the likelihood the video will get viewed. Even so, Preski told me the app msgs are getting a phenomenal click-through rate, as high as 80% via text msg! After you get a “Video Viewed” alert on the app, confirming a prospect clicked-through, then you can send them another video, either the “Nolan Ryan Commercial” or the “NP Production,” both of which are 1-minute long. Then if that gets viewed, you’ve got someone primed for a webcast, either recorded or live.
You can see the autoresponder format taking shape … We have several dynamite followup emails now, which will be placed in our training section soon. Also, these app instructions will be on video soon, in a new “NP App Training” section.
Take massive action!
The FDA, like so many govt. organizations, is trying to eliminate our First Amendment rights. This is plain evil, but all too typical of govts. Will we push back, before it’s too late? Check out this powerhouse message from the The Alliance for Natural Health. I support them in everything they do!
——– Original Message ——–
Subject: FDA Violates Free Speech to Limit Supplement Access. Take Action!
Date: Mon, 20 May 2013 10:20:04 -0500 (CDT)
From: Alliance for Natural Health USA To: firstname.lastname@example.org
Did you know that if a supplement company “Likes” a customer’s Facebook post, it magically transforms nutritional supplements into drugs? The same thing happens if a supplement’s website links to a scientific article!
The FDA is trampling free speech to limit your access to supplements. As recently as this week, the FDA has made attacks like these to expand the agency’s definition of “disease claim.” Why? By saying a supplement makes a disease claim, the FDA can call it a “drug”—and then remove it from the market!
This also has scary implications for the government regulation of Internet searches and speech. If supplement companies start deleting customer comments out of fear of FDA action, then the FDA has effectively limited consumer speech by using the company as a censorship puppet.
It doesn’t stop there: the FDA has something called its Evidence-Based Review System. It’s just a backdoor tactic to require prohibitively expensive studies—as in hundreds of millions of dollars—if companies want to make any claim about the science behind their supplements. Because natural products can’t be patented, supplement companies can never recoup these astronomical costs. Only Big Pharma and their blockbuster drugs can afford to “pay-to-play.”
ANH-USA has a bold new legal strategy. We’ve had enough. How about you? Will you join us in this historic battle?
Here’s our plan: ANH-USA will submit multiple petitions — strategically supported by our ongoing legal activities — to address, from various angles, FDA’s egregious First Amendment violations. If we win, we ALL win. If the petitions are denied, we’re ready to pursue further litigation.
Immediate action is critical. Unfortunately, this is an expensive project. This is why we need your help!
Our goal is to raise $40,000 by June 14, so we can kick off our FDA petitions to defend free speech and supplement access.
Please make a tax-deductible gift today! Any amount—even just a few dollars — makes a huge difference. http://aahf.convio.net/site/R?i=3rldrFXJ1ZDBewlchjf12Q
The FDA’s actions leave consumers in the dark about the dietary supplements they are buying for themselves and their families. This can be a matter of safety — for you and the ones you love.
The FDA is halfway down the slippery slope of taking away consumer access to supplements. Will you join us in saying, “Enough is enough!”?
Yours in the fight,
Membership Director, ANH-USA
P.S.: As an extra bonus, through June 14, your qualifying donation earns you a reusable tote bag, BPA-free water bottle, picnic blanket, or yoga mat that lets you proudly show off your support for ANH-USA. Please make your gift today!
More proof that Warren Buffett (King of Berkshire Hathaway, below) owns several MLM companies! This attention also gives more credibility to the direct selling process.
“Direct Sellers Named to Fortune Most Admired Companies List“
“For the sixth consecutive year Tupperware Brands Corp. was recognized as one of the “World’s Most Admired Companies” in the Home Equipment category of the annual ranking from Fortune. Tupperware reclaimed its second-place ranking in the category, surpassing industry peers including Stanley Black & Decker and Steelcase. Tupperware was noted for the quality of its products and services, global competitiveness and social responsibility, ranking first within the industry in those categories.
Berkshire Hathaway, parent company of direct sellers Kirby, The Pampered Chef and World Book, also received recognition from Fortune, ranking No. 8 overall on the 2013 list of the World’s Most Admired Companies.
Released annually, the Fortune World’s Most Admired Companies list is seen as the definitive report card on corporate reputation. The rankings reflect the observations and opinions of industry executives, directors and analysts on multiple criteria, from investment value to social responsibility.
Tupperware Brands Corp. is a portfolio of global direct selling companies, selling innovative, premium products across multiple brands and categories through an independent salesforce of 2.7 million.”
DSN 2012 GLOBAL 100
If you didn’t see the new 2012 DSN list, check it out at http://directsellingnews.com/index.php/view/2012_dsn_global_100_list. If you’ve looked at the list in the last few years, you’ll notice some prominent companies are missing from the last two years’ lists, thanks to a long-awaited change to the list requirements: companies have to provide PROOF of stated revenue numbers (imagine THAT!). I’ll let the DSN officially explain:
“In an effort to support transparency and verify authenticity, DSN implemented a new standard for the 2011 ranking, which we continued this year: the Revenue Certification Form (RCF). In addition to an updated profile, each company was asked to submit an RCF signed by the CEO and CFO or designated agent. Some privately-held companies choose not to participate in the Global 100 process, and therefore do not appear on this list.“
(They didn’t put that statement out with their 2011 list.) You can see the list of companies playing hide-and-seek in the DSN’s “Detention Center” (my suggested name for the page), http://directsellingnews.com/index.php/view/dsn_global_100_the_top_direct_selling_companies_in_the_world/P8#. The most prominent company on detention is Melaleuca, a company that in 2010 announced their revenue to be $948 Million, and in Feb. 2013 said they hit $1.13 billion (http://www.melaleucanews.com/melaleuca-announces-1-13-billion-in-sales-for-2012/)! So a company with a BILLION in annual revenue won’t submit an RCF – why is that? There’s only one reason: they don’t want to admit their real numbers, and they don’t want to perjure themselves. So off to detention they go!
While I’m on the Melaleuca company’s interesting accounting choices, let me also touch on their confusion about the “Multi-Level Marketing” terminology. If you read the reference above where the $1.13 billion number is quoted, you’ll see the company’s CEO, Frank Vandersloot, continuing his annual tradition of saying, “I think our 27-year history of consistent growth proves that consumer-direct marketing is superior to multi-level.” I appreciate Frank not wanting to jam people with inventory – that’s admirable. But the MLM term doesn’t apply to product distribution; it’s how we get paid: if you’re in an MLM, you get paid on MULTI-LEVELS, as in multiple levels of distributors. His analogy of “consumer-direct marketing” being “superior to multi-level” is akin to saying his truck uses 4-wheel drive in the snow, not air conditioning. It’s two different topics, and all he’s doing is confusing an already conflicted topic. The World Federation of Direct Selling Associations definition of MLM (http://www.wfdsa.org/about_dir_sell/index.cfm?fa=direct_sub2): “An important component of the Direct Selling industry is multilevel marketing. It is also referred to as network marketing, structure marketing or multilevel direct selling, and has proven over many years to be a highly successful and effective method of compensating direct sellers for the marketing and distribution of products and services directly to consumers.” So if Melaleuca pays their reps on multi-levels of reps in a downline, then they’re an MLM, plain and simple. Listen to well-known MLM Attorney Kevin Thompson explain why Melaleuca is definitely an MLM: http://www.youtube.com/watch?v=qp03RQe_nhU.
NP Update From John Cini: NP App PC Version Launched, BusinessForHome.org Press On NP, NP DSA Membership
NP Update From John Cini: HUGE News From Multiple Angles!
COMPUTER VERSION OF NP APP LAUNCHED!
Our biggest news, in case you’ve been sleeping under a rock somewhere, is the launch of our NP App for the desktop/laptop computer. You can download it at http://pearlapp.net. If you have MS Windows, then it’s a software program to download and install. If you use an Apple computer, then the pearlapp.net site is an online portal that you’ll have to use (no app software for Apple computers yet, although anyone who has an Apple computer has an iPhone and/or iPad, which DOES have a download for the NP App). This NP App is a complete game-changer, not only in how convenient it is for prospecting huge numbers of people, but also in how attractive it is as another reason for people to join our company. NP made an incredibly brilliant move in securing this app, to become an industry leader in prospecting innovation. No other network marketing company has an app like this!
For an overview of the app software, check out the training video at http://www.youtube.com/watch?v=G3uuk_T4f08. It’s an hour long, but you can skip a bunch of it: the actual explanation of the software begins at the 6-minute mark (so fast-fwd to that), and 20 minutes later you’ll understand everything that’s going on.
Also, if you haven’t updated your mobile version, now’s the time. I updated mine 3 days ago, and it’s working great! If all this tech stuff is new to you, the app gives you the ability to contact/invite prospects from both your cell phone and your computer, using data in “the cloud,” so your device, either a phone or a computer, is accessing info that’s stored on a data server remotely. When the info is changed or updated in the server, your devices get updated, too, because they’re simply displaying the data from the server. So you don’t have to worry about the info being different on multiple devices. And you don’t have to be tied to your computer at home in order to disseminate great info to prospects!
NP APP DRAWINGS & CONTESTS
I talked to the NP App developer John Preski about the “downloads” contest, and he enlightened me that it’s now a “click thru” contest: he said if someone clicks the link in your msg, that counts as a “download”! Who knew? So if you send out emails from the app and your contacts click the link for a gift or to watch a video, that enters them into the drawing for free gear. Love it!
NP FEATURED IN BUSINESSFORHOME.ORG MAY 10 NEWS!
I got NP a write-up on the BusinessForHome.org site: http://www.businessforhome.org/2013/05/natures-pearl-1-million-in-monthly-revenue/. This type of press does a couple things for us: it adds instant credibility with serious networkers, it may generate leads, and it definitely puts us on the map. I don’t know how much of a business-generator it’ll be, but I do know that any company making waves is on that site! As the article mentions, our Alexa “website traffic ranking” is now good enough that we’re in the Top 100 companies on the BusinessForHome tracking list, and our number of Facebook “Likes” is also now in the Top 100, so we’ll be followed regularly on that site now.
NP DSA MEMBERSHIP LOOMING
I mentioned this in April, but we’ve had so many new people join us in the last month that I’m repeating it: our impending DSA membership application will multiply things even more for NP. At the April Corp. mtg., NP Pres. Brock Agee said NP’s DSA application would be submitted in the next month or two. We’ll be a “pending member” from mid-2013 to mid-2014, since the DSA has a one-year approval process. It’s super-expensive, so this isn’t something a short-term company does. Once the year-long application process is completed, we’ll have the “DSA Member” logo on our site, but until then we’ll be listed on their site as a “pending member” for the entire year. The DSA has strict guidelines for member companies to follow in order to protect its reputation and solidify the integrity of the industry. This is another gigantic step in the right direction for NP to become a billion dollar direct sales company.
ANOTHER NP SITE UPGRADE
If you didn’t notice the new links at the top-right corner of your NP site (this is mine), linking to the NP Corp. Facebook page & Youtube channel, let me be the first to point them out to you! NP Corp. is gradually getting our site plugged into all the tech wonders of the world.
FAIL YOUR WAY TO SUCCESS!
Longtime networker Herb Hunter posted on his FB wall:
“Before success comes in any persons life, they are sure to meet with much temporary defeat and, perhaps some failures. When defeat overtakes a person, the easiest and the most logical thing to do is to quit. That’s exactly what the majority of people do. The ‘potting soil’ for all success is at least a 2:1 mixture of failure to success. Sometimes, 3:1.“
I would say the ratio is more like 5:1, minimum, but the point is still valid! 🙂